The 90-Day Fractional Executive Playbook is a step-by-step guide for senior leaders who are ready to stop building for someone else and start monetizing their expertise on their own terms.
30-day money-back guarantee · No questions asked
You have spent years accumulating expertise that organizations pay a lot of money for. You have delivered results, built teams, and driven growth for businesses that benefited enormously from your judgment. The idea of applying that same expertise independently, for multiple clients, at a rate that reflects what it is actually worth, is closer than it feels.
You are overextended. You are delivering results for an organization that owns your calendar, your energy, and most of your upside.
You have the skills. But converting decades of corporate expertise into an independent business feels complicated and unclear.
A senior salary feels safe. But a fractional executive retainer across two clients often pays more, with more autonomy and less politics.
Your background is broad. Turning years of senior experience into a specific, sellable offer is the work most people skip, and where most people stall.
"Most senior leaders are sitting on the foundation of a six-figure independent practice and don't know it. The only thing standing between where they are and where they could be is a clear framework and the conviction to take the first step."Geno Cortina, Founder, Crocevia Advisors
Six modules, six worksheets, and the exact templates I built for myself when I made this transition. Not theory. Not generic business advice. A specific, repeatable framework for senior leaders who are ready to go from concept to first client.
How to translate your career into a specific offer companies will pay for, regardless of your industry or background. Includes three proven positioning archetypes and a fill-in-the-blank worksheet that works for any functional expertise.
How to anchor your rate to the value of the outcomes you produce, not the hours you work. Includes market rate benchmarks for fractional executive engagements and a rate calculator worksheet applicable across industries.
A warm network activation method that works regardless of industry. No cold outreach. No content strategy required. The exact outreach message, discovery conversation framework, and a 20-contact tracker to manage your pipeline.
A one-page proposal structure, engagement letter, and scope-of-work template you can adapt and send after your first discovery conversation, whatever your industry or offer.
How to structure two to four fractional engagements without working more hours than you do in a corporate role. A week-by-week schedule template for a three-client model.
A printable week-by-week calendar covering the first 90 days: what to do, in what order, with milestones for each phase, from positioning through to a signed first client.
90 days from now you could have your first fractional client. Or you could still be thinking about it.
Results will vary based on prior experience, professional network, effort, and market conditions. This product is for educational purposes only and does not guarantee specific business outcomes.
If you read the playbook and don't feel you received far more than $27 worth of clarity and direction, email us. No questions, no hoops.